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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/0d30beb5-4422-430c-ac1d-2c662e557da4/Uplink+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Uplink Internet, regional ISP and Fractional CMO client https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1cc368f9-3b7a-4e39-b2aa-c2341360a12f/Digitzs+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Digitzs - Fintech Capital Raise, Fractional CMO https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/41910a7c-e90a-4dd2-aa73-be777ad34d25/Hewes+House+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Hewes House - Marketing Strategy, Repositioning · Messaging · Brand System · Coaching https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1eb86468-1663-4a80-848e-96d530400710/mumms+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies mumms Software Healthcare SaaS, Ongoing CEO Advisory, Brand and Website Modernization https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bd86f3ea-41b7-4ef1-9abb-8973664a89f6/Script+Reader+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Script Reader Pro - Interim CEO https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/f8bd118e-ac6a-4c8f-a541-ff9525037922/Digitzs+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Gamekast - Fractional CMO Revenue Growth, GTM, Branding, Demand, Sponsorships monetization https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773656336987-6KYDA5NLM4U4FLOQSA0S/Mini+Case+-+Covers+Uplink.jpg Fractional CMO for B2B SaaS, AI, technology companies - Uplink - ISP Startup Led rebrand, outreach, and go-to-market refinement for a regional ISP expanding into underserved markets. Result: Stronger visibility, installs, and partnerships. View case study https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773656671135-CHPADEPPABU53OWSZVZS/digitzs_upwork_project_cover.png Fractional CMO for B2B SaaS, AI, technology companies - Digitzs Launch Built the launch, messaging, and investor-facing credibility engine for a fintech entering market while raising capital. Result: $2M+ raised, #1 on CNBC’s Crowdfinance Index, and 50+ qualified investor calls during the campaign. View case study https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781688272691-TIJHNFIOO2M9W7PO9OF3/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Fractional CMO for B2B SaaS, AI, technology companies - Gamekast - Amateur Sports Streaming Partnered with the founder to develop positioning, messaging, brand architecture, GTM roadmap, sponsorship packages, and partnership strategy. Results: 75% YoY revenue growth, 142,000+ Events streamed View case study https://www.mariabotta.com/press daily 0.75 2026-06-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Press https://www.mariabotta.com/testimonials daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/0d30beb5-4422-430c-ac1d-2c662e557da4/Uplink+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/41910a7c-e90a-4dd2-aa73-be777ad34d25/Hewes+House+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1eb86468-1663-4a80-848e-96d530400710/mumms+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1cc368f9-3b7a-4e39-b2aa-c2341360a12f/Digitzs+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bd86f3ea-41b7-4ef1-9abb-8973664a89f6/Script+Reader+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/59d9f211-320e-4da3-9793-a4dfc257646a/Gamekast+%28sm%29+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8369165b-a814-4c02-89bc-ffc9d4001308/Quotation+marks.png https://www.mariabotta.com/client-results-case-study daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/65f6dc30-464e-408c-a3e5-b604118349b0/Uplink+Hero+Cover.png Results - Uplink: Rural ISP Rebrand and Growth Leadership Sector: Broadband / ISP Problem: Needed to grow adoption in underserved Mississippi Delta communities where trust and local visibility mattered as much as digital marketing. Work Led: Fractional CMO leadership, rebrand, GTM strategy, community partnerships, referral strategy, paid media, website direction, and internal marketing systems. Outcome: Repositioned Uplink from local internet provider to trusted community connectivity partner and supported stronger regional adoption. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/c9715c1b-b9d7-4050-9f49-40ddf374f5c6/Draft+Cover+Jun+24%2C+2026%2C+03_17_53+PM.png Results - LightAZ B2B Platform Positioning Case Study Sector: B2B platform / lighting industry Problem: A two-sided platform needed clearer positioning for both lighting professionals and manufacturers, along with a stronger manufacturer value story. Work Led: Platform positioning, audience messaging, manufacturer revenue narrative, website value clarification, B2B conversion messaging, and GTM recommendations Outcome: Helped increase manufacturer advertising participation from 30% to over 85% and strengthened category positioning. B2B Platform Positioning · Manufacturer Growth · GTM Strategy · Lighting Industry https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ab6e019d-485d-48e8-a877-d24804372f08/Fractional+CMO+%E2%80%A2+Fintech+%E2%80%A2+Launch+%2B+Fundraising+Narrative.png Results - Digitzs: Fintech Launch to Capital Sector: Fintech / payments Problem: An early-stage fintech needed market credibility, investor confidence, launch visibility, and a clear story in a crowded payments category. Work Led: CMO leadership, brand strategy, positioning, PR, launch strategy, investor narrative, crowdfunding support, and enterprise credibility building. Outcome: Supported $2M+ raised, 50+ qualified investor calls, 37 pre-qualified investors closed, and #1 ranking on the CNBC Crowdfinance Index. GTM Strategy · Fundraising Narrative · Fractional CMO · Fintech · Launch https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/77c17038-1ac3-4727-9c70-1ad728c255e7/Mini+Case+-+mumms.png Results - mumms: Healthcare SaaS Repositioning Sector: Healthcare SaaS / hospice EMR Problem: Legacy SaaS company needed to modernize its brand, simplify a complex product portfolio, and strengthen its market narrative. Work Led: Strategic advisory, brand modernization, healthcare SaaS positioning, website messaging, product portfolio clarification, competitive review, and CEO-level counsel. Outcome: Clarified the hospice and palliative care software story while preserving long-term trust across multiple company chapters. Brand Repositioning · CEO Advisory · Marketing Leadership · Healthcare SaaS https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/95143180-818e-49e4-ab71-6ff8daaf7465/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Results - Gamekast: Sports Streaming Revenue Growth Sector: Sports streaming / media technology Problem: The company had product traction but needed clearer positioning, monetization strategy, sponsorship packaging, and a scalable growth narrative. Work Led: GTM strategy, monetization strategy, sponsorship narrative, segmented messaging, demand generation direction, event marketing support, and growth advisory. Outcome: Supported 75% YoY revenue growth, 142,000+ streamed events, 2.2M+ viewers, and stronger sponsorship monetization. Monetization · GTM Strategy · Fractional CMO · MediaTech · Sports https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1783004564411-BYK4UIKY562B0HRWRY9M/Mini%25252BCase%25252B-%25252BAxium%25252BCover.jpg Results - Executive Alignment · B2B Messaging · Workshop · OEM Platform Axitech needed to clarify a complex B2B offer for leadership, partners, and prospective customers. The work focused on message strategy, value proposition development, homepage language, audience needs, and executive alignment. The result was a more usable messaging foundation for explaining the company’s value and supporting sales conversations. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1783004307909-14LILY7M8ZJSOBRW4FRV/Cover+on+whiteCase+-++Hewes+House.png Results - Hewes House — Founder-Led Repositioning and Brand System Hewes House needed a clearer way to communicate its value, audience, and role in the writing ecosystem. The work focused on positioning, messaging architecture, competitive review, brand structure, and a practical awareness-to-conversion plan. The result was a stronger strategic foundation for explaining the offer, guiding content, and supporting founder-led growth. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1783004685348-NWTP6OAI87ODC93SGFWN/Cover%2B3%2B-%2B%2BCopperbridge%2BFoundation.jpg Results - Copperbridge Foundation: GTM Pivot for Global Launch Copperbridge Foundation needed to shift from in-person cultural programming to a virtual global launch without losing the intimacy, credibility, and mission behind the organization. The work focused on positioning, launch strategy, audience messaging, and campaign structure for a multi-event arts initiative. The result was a clearer go-to-market story and a more scalable way to reach global audiences. https://www.mariabotta.com/insights daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773824152896-MEO4EXUK484PL3F3VOPL/unsplash-image-5Q07sS54D0Q.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773828531207-0Y05UWP482N0JPOUFU0Z/unsplash-image-wdnpaTNwOEQ.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773829888990-61XNLZB2M9P2VBSTKXJK/unsplash-image-QiIxg_q2vh0.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773823233189-XF2ZHJ7EHEUHR8F140OZ/unsplash-image--ySLeov8m_8.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773824777695-Y27A3STY2J3RX4SAKK2D/unsplash-image-slkENpP5PbI.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773828691474-OTJG4HBXYL9H2YM5WGEV/unsplash-image-dEcBKGZS0P8.jpg https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773829612471-T1VBMCNFINY0Q8MURAYY/unsplash-image-nApaSgkzaxg.jpg https://www.mariabotta.com/case-studies/uplink daily 0.75 2026-06-25 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/28625030-f9da-41b4-9048-0c33471ed86c/Uplink+Logo.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/b8f12af9-19b1-4836-851b-fc28f606af26/Screenshot+2026-06-11+at+10.10.36%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/9eeca75e-2ce0-4715-b939-fbb53ea5b83f/Screenshot+2026-06-11+at+10.42.57%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ec880636-cae8-4a26-a1fe-e97ba01cca72/Uplink+Internet+website+-+After+rebrand https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/9d362042-b064-4b32-a17c-8c8546c072e1/Screenshot+2026-06-11+at+10.43.16%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/8df3fc90-6f82-47dc-876b-0ab36da84740/Screenshot+2026-06-11+at+10.43.27%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781169090776-I1ZLBWYZP5N5YP9SO6GA/beam+LogoFINAL+Cropped.png Uplink, ISP Rebrand and Growth https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781169385962-ICU2U1WE5ICQGBD40G6A/Fiber+Broadband.png Uplink, ISP Rebrand and Growth https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781169386044-QRU83HX83QNJX21QNLTG/MS+GOV+Logo.png Uplink, ISP Rebrand and Growth https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781169090576-CI9MU095P65QVUJ8ELAD/Delta+Access.webp Uplink, ISP Rebrand and Growth https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781170798891-GKM7RDYN3ZEN1DHHU7XS/Screenshot+2026-06-11+at+11.39.51%E2%80%AFAM.png Uplink, ISP Rebrand and Growth https://www.mariabotta.com/case-studies/digitzs daily 0.75 2026-06-25 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/48693d51-16fd-451d-baaa-9d3f5ce1d7f9/coverage+proof.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/b62ae2e8-84a8-4685-866d-9e6bbc83671d/Screenshot+2026-06-11+at+4.08.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/b6d88caf-c1f8-49e0-b709-454c7db0e492/Screenshot+2026-06-11+at+4.09.24%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/a4e9b40a-949d-4a48-8c12-09cdf2f0ab8b/Screenshot+2026-06-11+at+4.09.49%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ec39c848-240e-4f8b-b273-0b931ef857d7/Banner+of+events.png https://www.mariabotta.com/case-studies/gamekast daily 0.75 2026-06-25 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/4688d150-0704-4875-b28b-f108526e3b4a/BASEBALL_SLIDER.png 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https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/59914581-5c06-4050-b91e-bdb6e8c3b86c/Screenshot+2026-06-12+at+1.38.15%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/5dc37732-560a-49d8-84bc-eb78d4e5150f/Screenshot+2026-06-12+at+1.54.54%E2%80%AFPM.png https://www.mariabotta.com/case-studies/mumms daily 0.75 2026-06-25 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/eff8263b-24c3-4fea-9376-b8c10476a392/Mini+Case+-+mumms+projects.png https://www.mariabotta.com/copperbridge-arts-nonprofit-virtual-launch daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/22e09bc9-d380-405f-972c-01afcc9f0330/Reposition+the+%E2%80%9Coffer%E2%80%9D.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1e37bc4a-0adc-4325-9832-a6fff81f780b/Partnerships.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/4e817905-c24a-43b2-92f0-8ae6219f638e/Demand+%2B+attendance+engine.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/9ef0508b-d1f2-43f8-89fb-d0a613b005ab/Launch+icon.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782980925855-3FWDOOPPJWBF5OJJMFTZ/Screenshot+2026-07-02+at+10.28.18%E2%80%AFAM.png Copperbridge, Arts Nonprofit Virtual Launch - Salome Deco: Discover the Architecture in Argentina Live Lecture and Panel Discussion: International lecture, documentary premiere, and expert panel with global architecture and design partners. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782981832968-ZQ3EOBOD7UG7XQDYWQ55/Screenshot%2B2026-07-02%2Bat%2B10.38.21%25E2%2580%25AFAM.png Copperbridge, Arts Nonprofit Virtual Launch - Cuban Contemporary Dance "Here and Now" Live lecture and Panel Discussion: Two-night global discussion featuring dance leaders and companies from Cuba, Japan, the Netherlands, and the United States. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782982227541-GANKIFQ8XZ1S1Q8VOHNG/Screenshot%2B2026-07-02%2Bat%2B10.48.45%25E2%2580%25AFAM.png Copperbridge, Arts Nonprofit Virtual Launch - Cuban Architecture: The New Movement Live Panel Discussion: With architects working in Cuba and abroad, hosted with international cultural and architecture partners. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782983883930-2CFLL63IZB3K29GP6PIO/Screenshot%2B2026-07-02%2Bat%2B11.16.49%25E2%2580%25AFAM.png Copperbridge, Arts Nonprofit Virtual Launch https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782990771774-O6WCBTK2126FK0DD0C21/Draft%2BCover%2BJun%2B24%252C%2B2026%252C%2B03_17_53%2BPM.png Copperbridge, Arts Nonprofit Virtual Launch - LightAZ: B2B Platform Positioning Clarified a two-sided platform story for lighting professionals and manufacturers, helping increase manufacturer advertising participation from 30% to over 85%. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/95143180-818e-49e4-ab71-6ff8daaf7465/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Copperbridge, Arts Nonprofit Virtual Launch - Gamekast: Sports Streaming Revenue Growth Supported GTM strategy, sponsorship monetization, and segmented growth messaging for a sports streaming platform that achieved 75% year-over-year revenue growth. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1782990886066-FWJT4245BE156M5UAKS0/Mini%2BCase%2B-%2BAxium%2BCover.jpg Copperbridge, Arts Nonprofit Virtual Launch - Axitech: Executive Alignment and B2B Messaging Led a series of workshops that enabled leadership to align around a clearer market story and simplify a complex B2B platform into buyer-facing messaging. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1783003105128-ZHR3F0ENH4XM9HVD2GO5/Cover+of+Hewes+House.png Copperbridge, Arts Nonprofit Virtual Launch - Hewes House — Founder-Led Repositioning and Brand System Created a clearer founder-led brand narrative, audience definition, messaging architecture, and growth foundation for a writing platform. https://www.mariabotta.com/hewes-house daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/d9a674ac-5d68-4167-82e2-35030a4fd12d/ICP.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/6b5bd6fc-788e-4cc2-87d0-d509d006c5bf/Differentiation+Map.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bda738d6-e417-4b56-9433-bbe10ec28bdf/Message.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/61757612-ea5a-4d8d-abd3-39a7cb6f56cf/Brand+consistency.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bc7b7b71-5793-4ced-8ce7-a73349208d9c/Competitive+%2B+Market+Clarity.png 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daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/e351c5bd-b5e1-4566-a7fb-717875505b6a/Launch.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/849eef6f-7222-46a4-99d5-82a5e3c8135b/Traction.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/abfdd1ac-e08b-463a-ba6a-9bf732082249/Scale.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/79a66859-8537-405f-80bc-aff17cae5b57/Femtech.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/a5d44662-c994-4e2f-848d-08476105d1c4/Healthcare https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/5de58a69-6a4e-458e-9a23-23e1ce559524/1.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/de4a0d1e-a87f-4d44-8175-3f2a2f51d538/aimerketing.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1159b818-fce1-4f6c-be6d-8714aebedf88/SaaS.png 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Sector: Broadband / ISP Problem: Needed to grow adoption in underserved Mississippi Delta communities where trust and local visibility mattered as much as digital marketing. Work Led: Fractional CMO leadership, rebrand, GTM strategy, community partnerships, referral strategy, paid media, website direction, and internal marketing systems. Outcome: Repositioned Uplink from local internet provider to trusted community connectivity partner and supported stronger regional adoption. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ab6e019d-485d-48e8-a877-d24804372f08/Fractional+CMO+%E2%80%A2+Fintech+%E2%80%A2+Launch+%2B+Fundraising+Narrative.png Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta - Digitzs: Fintech Launch to Capital Sector: Fintech / payments Problem: An early-stage fintech needed market credibility, investor confidence, launch visibility, and a clear story in a crowded payments category. Work Led: CMO leadership, brand strategy, positioning, PR, launch strategy, investor narrative, crowdfunding support, and enterprise credibility building. Outcome: Supported $2M+ raised, 50+ qualified investor calls, 37 pre-qualified investors closed, and #1 ranking on the CNBC Crowdfinance Index. GTM Strategy · Fundraising Narrative · Fractional CMO · Fintech · Launch https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/95143180-818e-49e4-ab71-6ff8daaf7465/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Fractional CMO Services for SaaS, AI & Technology Companies | Maria Botta - Gamekast: Sports Streaming Revenue Growth Sector: Sports streaming / media technology Problem: The company had product traction but needed clearer positioning, monetization strategy, sponsorship packaging, and a scalable growth narrative. Work Led: GTM strategy, monetization strategy, sponsorship narrative, segmented messaging, demand generation direction, event marketing support, and growth advisory. Outcome: Supported 75% YoY revenue growth, 142,000+ streamed events, 2.2M+ viewers, and stronger sponsorship monetization. Monetization · GTM Strategy · Fractional CMO · MediaTech · Sports https://www.mariabotta.com/case-studies/lightaz daily 0.75 2026-06-25 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/98f001bd-d4ea-44d2-8eef-28d264e4b2e8/85%25.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/2d049c91-a284-4689-84d9-605e683e5f39/65%25.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/a44259a3-fc7d-489b-9328-704dfca03c80/LIGHTAZ+MARKETING.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/98f001bd-d4ea-44d2-8eef-28d264e4b2e8/85%25.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/2d049c91-a284-4689-84d9-605e683e5f39/65%25.png