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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Fractional CMO for B2B SaaS, AI, technology companies https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/0d30beb5-4422-430c-ac1d-2c662e557da4/Uplink+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Uplink Internet, regional ISP and Fractional CMO client https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1cc368f9-3b7a-4e39-b2aa-c2341360a12f/Digitzs+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Digitzs - Fintech Capital Raise, Fractional CMO https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/41910a7c-e90a-4dd2-aa73-be777ad34d25/Hewes+House+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Hewes House - Marketing Strategy, Repositioning · Messaging · Brand System · Coaching https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1eb86468-1663-4a80-848e-96d530400710/mumms+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies mumms Software Healthcare SaaS, Ongoing CEO Advisory, Brand and Website Modernization https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bd86f3ea-41b7-4ef1-9abb-8973664a89f6/Script+Reader+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Script Reader Pro - Interim CEO https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/f8bd118e-ac6a-4c8f-a541-ff9525037922/Digitzs+Logo+-+white.png Fractional CMO for B2B SaaS, AI, technology companies Gamekast - Fractional CMO Revenue Growth, GTM, Branding, Demand, Sponsorships monetization https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773656336987-6KYDA5NLM4U4FLOQSA0S/Mini+Case+-+Covers+Uplink.jpg Fractional CMO for B2B SaaS, AI, technology companies - Uplink - ISP Startup Led rebrand, outreach, and go-to-market refinement for a regional ISP expanding into underserved markets. Result: Stronger visibility, installs, and partnerships. View case study https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1773656671135-CHPADEPPABU53OWSZVZS/digitzs_upwork_project_cover.png Fractional CMO for B2B SaaS, AI, technology companies - Digitzs Launch Built the launch, messaging, and investor-facing credibility engine for a fintech entering market while raising capital. Result: $2M+ raised, #1 on CNBC’s Crowdfinance Index, and 50+ qualified investor calls during the campaign. View case study https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1781688272691-TIJHNFIOO2M9W7PO9OF3/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Fractional CMO for B2B SaaS, AI, technology companies - Gamekast - Amateur Sports Streaming Partnered with the founder to develop positioning, messaging, brand architecture, GTM roadmap, sponsorship packages, and partnership strategy. Results: 75% YoY revenue growth, 142,000+ Events streamed View case study https://www.mariabotta.com/press daily 0.75 2026-06-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Press https://www.mariabotta.com/testimonials daily 0.75 2026-06-26 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/0d30beb5-4422-430c-ac1d-2c662e557da4/Uplink+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/41910a7c-e90a-4dd2-aa73-be777ad34d25/Hewes+House+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1eb86468-1663-4a80-848e-96d530400710/mumms+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/1cc368f9-3b7a-4e39-b2aa-c2341360a12f/Digitzs+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/bd86f3ea-41b7-4ef1-9abb-8973664a89f6/Script+Reader+Logo+-+white.png https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/59d9f211-320e-4da3-9793-a4dfc257646a/Gamekast+%28sm%29+Logo+-+white.png https://www.mariabotta.com/client-results-case-study daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/65f6dc30-464e-408c-a3e5-b604118349b0/Uplink+Hero+Cover.png Results - Uplink: Rural ISP Rebrand and Growth Leadership Sector: Broadband / ISP Problem: Needed to grow adoption in underserved Mississippi Delta communities where trust and local visibility mattered as much as digital marketing. Work Led: Fractional CMO leadership, rebrand, GTM strategy, community partnerships, referral strategy, paid media, website direction, and internal marketing systems. Outcome: Repositioned Uplink from local internet provider to trusted community connectivity partner and supported stronger regional adoption. https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/c9715c1b-b9d7-4050-9f49-40ddf374f5c6/Draft+Cover+Jun+24%2C+2026%2C+03_17_53+PM.png Results - LightAZ B2B Platform Positioning Case Study Sector: B2B platform / lighting industry Problem: A two-sided platform needed clearer positioning for both lighting professionals and manufacturers, along with a stronger manufacturer value story. Work Led: Platform positioning, audience messaging, manufacturer revenue narrative, website value clarification, B2B conversion messaging, and GTM recommendations Outcome: Helped increase manufacturer advertising participation from 30% to over 85% and strengthened category positioning. B2B Platform Positioning · Manufacturer Growth · GTM Strategy · Lighting Industry https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ab6e019d-485d-48e8-a877-d24804372f08/Fractional+CMO+%E2%80%A2+Fintech+%E2%80%A2+Launch+%2B+Fundraising+Narrative.png Results - Digitzs: Fintech Launch to Capital Sector: Fintech / payments Problem: An early-stage fintech needed market credibility, investor confidence, launch visibility, and a clear story in a crowded payments category. Work Led: CMO leadership, brand strategy, positioning, PR, launch strategy, investor narrative, crowdfunding support, and enterprise credibility building. Outcome: Supported $2M+ raised, 50+ qualified investor calls, 37 pre-qualified investors closed, and #1 ranking on the CNBC Crowdfinance Index. GTM Strategy · Fundraising Narrative · Fractional CMO · Fintech · Launch https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/77c17038-1ac3-4727-9c70-1ad728c255e7/Mini+Case+-+mumms.png Results - mumms: Healthcare SaaS Repositioning Sector: Healthcare SaaS / hospice EMR Problem: Legacy SaaS company needed to modernize its brand, simplify a complex product portfolio, and strengthen its market narrative. Work Led: Strategic advisory, brand modernization, healthcare SaaS positioning, website messaging, product portfolio clarification, competitive review, and CEO-level counsel. Outcome: Clarified the hospice and palliative care software story while preserving long-term trust across multiple company chapters. Brand Repositioning · CEO Advisory · Marketing Leadership · Healthcare SaaS https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/95143180-818e-49e4-ab71-6ff8daaf7465/COVER+%28final%29+Mini+Case+-++Gamekast.jpg Results - Gamekast: Sports Streaming Revenue Growth Sector: Sports streaming / media technology Problem: The company had product traction but needed clearer positioning, monetization strategy, sponsorship packaging, and a scalable growth narrative. Work Led: GTM strategy, monetization strategy, sponsorship narrative, segmented messaging, demand generation direction, event marketing support, and growth advisory. Outcome: Supported 75% YoY revenue growth, 142,000+ streamed events, 2.2M+ viewers, and stronger sponsorship monetization. Monetization · GTM Strategy · Fractional CMO · MediaTech · Sports https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/aadd3a94-d41e-4934-baae-aaf1e0b5d2fb/Mini+Case+-+Axium+Cover.jpg Results - Executive Alignment · B2B Messaging · Workshop · OEM Platform Sector: B2B technology / OEM platform Problem: A complex B2B offer needed executive alignment, clearer messaging, and a stronger way to explain value to OEM and collision industry audiences. Work Led: Executive messaging workshop, positioning, value proposition development, homepage language, offer clarification, voice guidance, and strategic facilitation. Outcome: Helped leadership align around a clearer market story and simplified a complex B2B platform into buyer-facing messaging. B2B Messaging · Workshop https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/0fd83dd9-d678-4ac0-865b-99e8ea550335/hewes_upwork_thumbnail_1200x900.png Results - Hewes House: Founder-Led Repositioning and Brand System Sector: Founder-led writing platform / education Problem: The founder needed to clarify the brand, audience, offer, and positioning for a platform serving writers and subject-matter experts. Work Led: Founder advisory, positioning, messaging architecture, brand system, audience definition, competitive review, content strategy, and growth roadmap. Outcome: Created a clearer founder-led brand narrative and strategic foundation for awareness, conversion, and platform growth. Repositioning · Messaging · Brand System · Founder Advisory https://images.squarespace-cdn.com/content/v1/6399ee7fb877fc2372e428cd/ea31faf3-fe99-4da8-9668-fc55a1ee879f/Cover+3+-++Copperbridge+Foundation.jpg Results - Copperbridge Foundation: GTM Pivot for Global Launch Sector: Arts, culture, nonprofit innovation Problem: The organization needed to pivot from in-person programming to a global digital format while maintaining cultural relevance, audience engagement, and sponsor value. Work Led: GTM pivot, virtual event strategy, brand and messaging support, international programming positioning, launch planning, and partnership framing. Outcome: Supported the launch of a global virtual arts and culture festival with 10 events and a clearer digital engagement model. 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