Fractional CMO for B2B SaaS and AI Startups
Strategic marketing leadership for founder-led and growth-stage companies seeking sharper positioning, clearer go-to-market strategy, and revenue-aligned growth.
Startup Advisor • Positioning • Messaging • GTM Strategy
Built for founder-led startups at critical growth stages
I work with B2B SaaS, AI, and growth-stage companies that need sharper positioning, clearer messaging, and senior marketing leadership at moments of launch, traction, fundraising, or repositioning.
What the right marketing leadership unlocks
Sharper positioning
Clarify what the company should own in the market and how it should be understood.
Get founders, sales, product, and marketing working from the same commercial narrative.
Strategic messaging
Leadership alignment
Shape clearer market-facing messaging for launch, growth, fundraising, or repositioning.
Senior marketing leadership
Bring executive-level marketing direction without the cost or delay of a full-time hire.
What clients say — and what changed
A selection of client feedback and engagement outcomes.
“Maria stepped in at a pivotal time as our Fractional CMO, led a comprehensive rebrand and outreach strategy, and helped increase awareness, engagement, installs, and partnerships. She balanced strategic insight with efficient execution.”
Brian Smith, CEO - Uplink Internet
“Maria asks the right hard questions, sharpens strategy, and brings an experienced voice that helps founders move forward with greater clarity.”
Kathleen Hale, VC Partner, Builders + Backers
Selected outcomes
Bring in senior marketing leadership
Best fit for founder-led and growth-stage companies that need sharper positioning, clearer messaging, or experienced marketing leadership at a critical stage.
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Clarify positioning, ICP, messaging, and offer, then translate it into a focused 90-day roadmap and KPI plan.
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Narrative, website messaging, campaign direction, partner strategy, and early pipeline development.
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Ongoing executive-level marketing leadership across roadmap, decision-making, team alignment, and growth execution.
Monthly retainer.