Gamekast Amateur Sports Streaming, Multi-Sport Platform Fractional CMO
The origin story
Gamekast built proprietary streaming hardware, the SB1 and SB2 stream boxes, to give families a way to watch their kids play live, anywhere in the world. Founded in 2019 in South Florida, the platform proved itself first in Florida high school baseball, one of the most competitive markets in the country. That's where I came on board, as the company moved from proof of concept into scale.
The situation
Gamekast built proprietary streaming hardware to let families watch their kids play live, anywhere in the world. Founded in 2019, it proved itself in Florida high school baseball, one of the most competitive markets in the country. That's where I came on.
The product worked, and the opportunity was bigger than one sport. A regional partnership with HSBN, a growing relationship with the American Baseball Coaches Association, and over a year of work building toward amateur golf, three live growth threads, no system to run them.
Messaging wasn't consistent across channels. Demand generation wasn't repeatable. There was no sponsor-ready monetization model. A founder with this much momentum doesn't need more ideas. They need a system that lets the ideas compound instead of compete.
The golf breakthrough
In October 2021, before I came on board, Gamekast had streamed the first ever live collegiate golf broadcast of all 18 holes, in real time, at the Carolina Collegiate Invitational presented by BMW, featuring 12 of the top collegiate golf programs in the US. Dave Pezzino, Men's Head Golf Coach at the University of Connecticut, called it a huge jump into the future.
That moment proved golf as a category. The job was to turn a proof point into a channel. Gamekast Golf launched under GKLive.TV in 2022, with sponsorship packages built for events, players, and sponsors from day one, not retrofitted later.
What I owned
Positioning, messaging, visual identity, and brand system across platforms and campaigns. The GTM roadmap and channel strategy across social, community, and lifecycle touch points. Sponsorship packages, tiers, inventory, and a reporting framework partners could actually use. And the operating cadence with the founder, team, and vendors, priorities, execution, performance tracking.
Three pillars shaped the work.
Brand and portfolio clarity.
One identity and one set of guidelines across broadcast, social, and event touchpoints. Standardized naming across GKLive.TV and Gamekast Golf, so the parent platform and its highest-traction channel told the same story. Consistent messaging everywhere.
Sponsorship monetization architecture.
Tiers, inventory, and measurement built from the ground up. Local and national sponsorships packaged around marquee events, including the exclusive Summer 2022 partnership with Firecracker Sports across baseball and softball.
“Gamekast is a game changer. It gives fans the opportunity to watch a game live when they can’t attend, and it couldn’t be any easier to set up and break down the equipment. Great tool for college coaches to see the kids live.”
The official partner milestone
In June 2022, Gamekast was named the official live streaming partner of the American Baseball Coaches Association, founded in 1945 and representing over 13,000 coaches across all 50 states and 33 countries, spanning NCAA Division I, II, and III, NAIA, NJCAA, high school, youth, and travel baseball. The partnership extended Gamekast's reach into coaching development webinars and exclusive offers for ABCA members nationwide.
By the time of the ABCA announcement, Gamekast had streamed over 82,000 events to nearly 740,000 viewers, up from 30,000 events and 300,000 viewers less than a year earlier.
75%
YoY revenue growth
142,000+
Events streamed
Results are client-reported.
What this engagement demonstrates
Content and community engine.
A channel cadence built around game day coverage, highlights, and sponsor units. Email segmented by audience. How-to content and webinars that drove adoption of the platform itself, not just engagement with the content.
Working through a similar inflection point?
2.2M+
Viewers
“GameKast Live provides fantastic streaming options and features for programs at all levels of baseball, and we look forward to showcasing their innovative platform for our members throughout the year.”
13,000+
ABCA coaches reached as official streaming partner
A proven product, multiple growth threads already in motion, and no system to turn that momentum into revenue and credibility. That's the moment I joined. Brand clarity, a content engine, and a sponsorship model built from the ground up, applied across baseball, softball, and golf at the same time.
The growth didn't come from choosing one thread over another. It came from building the infrastructure to run all of them at once, and turning that growth into something sponsors could invest in with confidence.
I join founder-led companies to close the gap between what you say, what you sell, and what customers need, so you can invest in growth with certainty.