CMO Leadership for Founder-Led and Growth Stage Companies
Maria Botta partners with founders and leadership teams as a Fractional CMO, providing senior marketing leadership, go-to-market strategy, and the expertise needed to scale.
The Challenge
Great Companies Don't Always Have the Marketing Leadership They Need
Many founders reach a point where product-market fit is emerging, customers are responding, and growth opportunities are expanding, but the marketing foundation needed to scale in a healthy way has not caught up.
A Fractional CMO provides experienced marketing leadership without the commitment of a full-time executive hire.
What a Fractional CMO Partnership Provides
Strategic Marketing Leadership Without the Full-Time Commitment
Positioning & Messaging
Clarify your market position, differentiation, value proposition, and customer story.
Go-To-Market Strategy
Develop the roadmap for reaching the right customers through the right channels with the right message.
Marketing Infrastructure
Build the systems, processes, analytics, and team alignment needed to support sustainable growth.
Customer & Market Insights
Translate customer needs, market dynamics, and competitive intelligence into strategic decisions.
Team & Partner Alignment
Guide and lead internal teams, agencies, and external partners around shared priorities.
When Companies Bring Me In
A Fractional CMO Partnership Makes Sense When:
You're preparing for growth but don't yet need a full-time CMO
✓ Your marketing feels reactive instead of strategic
✓ Your positioning is unclear or no longer reflects your market
✓ Sales and marketing are not aligned
✓ You need a senior perspective to prioritize opportunities
✓ You are entering a new market or launching a new product
300+ Founders Supported | 15+ Years | Techstars Mentor | Builders + Backers Advisor | Global Experience
Why Maria
A Fractional CMO With Founder Ecosystem Experience
My approach combines executive marketing leadership with firsthand experience working alongside entrepreneurs and startup communities.
As a Founder Institute and Techstars mentor, Builders + Backers advisor, and startup ecosystem contributor, I have worked with founders navigating positioning, growth, fundraising, and market expansion.
How We Work Together
A Flexible Executive Partnership
Discover
Business, customers, positioning
Every company has different challenges. Engagements are designed around your stage, goals, and marketing needs.
Align
Messaging, GTM, leadership priorities
Options:
Fractional CMO Retainer
Strategic Marketing Advisory
Go-To-Market Projects
Build
Marketing systems, KPIs, roadmap
Lead
Embedded CMO leadership and execution
Ready to Build Your Next Stage of Growth?
If your company needs senior marketing leadership, clearer positioning, and a strategic path forward, let's talk.
Featured Case Studies
